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Why and how to tweet?

Posted March 23, 2009
Filed under: Branding | Tags: Branding, networking, opportunities

I was talking to one of my friends the other day and he asked me, “Hey, do you know about the junk website everybody is talking about? Twitter?”. That is what Twitter has done to the world – Polarization. Like every great phenomena, anything that polarizes people is bound to spread, talked about and cross barriers. Like several million people, for me tweeting was not a no brainer and hence this late start.

Why Twitter in the first place? Yes, it let you stay connected and is cool, but why should you twitter? Here are ten reasons.

Many tweets are more often status updates. They give you a personality.
People following you are interested in knowing what you are up to. This may give a sense of importance.
You can be perceived as a boring or a happening person. Depending on what and how you tweet.
The more followers you have, the more people you reach (directly and indirectly) about an interesting thing you have done like writing books, blog posts, charity or …
When people want to hear what you are doing, you want to do important and non-trivial things.
You have a chance to promote your ideas to change the world.
You have a chance to get more ideas to change the world.
It gives you a sense of what people around you are doing and where the world is heading in general.
It follows every definition of society as defined in Merriam-Webster.
It is lot of fun to stay connected with the world.

What is the right way to tweet? I have just started experimenting this. However, looking at the successful tweets and the other kind, this is my general understanding.

Don’t make your tweets a kitchen sink. Don’t dilute your tweets by tweeting about everything.
If you are a Guy Kawasaki and have 90,000+ followers, we want to know where to find you giving your next speech. Until then, don’t tweet that you will be in Midas for an oil change for your car.
If you are gathering a lot of followers, people are getting interested in you. Don’t drive them away by tweeting on unimportant stuff.
If your tweet adds personality or wow factor to you, then it is a good tweet.
Get followers and keep them. Getting followers is hard and keeping them is harder. The secret sauce is to continue building a good web personality.
Use tweets to sneeze great products and experiences.

If you have more thoughts and ideas, feel free to pitch in..Happy tweeting.

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